By TYLER HICKS
Every morning during high school, esports entrepreneur Danny Martin spent hours running on sun-baked synthetic rubber. As a track athlete and Dallas native, Martin was indoctrinated into a world where athletics was an avenue to personal fame and fortune.
“Sports is in our genes in Dallas,” he says. “When you have nothing, a shot at something can be everything.”
Martin trudged to the track, blinked through the sting of sweat piercing his eyes and worked to perfect his craft. The long hours paid off. Eventually, the University of Texas at San Antonio knocked on his family’s door, offering a track scholarship providing the vital funds that Martin needed to get out of Lancaster.