Louis Vuitton ventures into esports with Riot Games: A new battleground for luxury?

By: Janice Tan

In an unprecedented move, Louis Vuitton (LV) has gotten in on the esports action by tying up with video game developer Riot Games for the 2019 League of Legends (LoL) World Championship. As part of the championship, the luxury fashion brand will create a trophy travel case for the Summoner’s Cup, the trophy awarded to tournament champions.

To read more:

Leave a Reply

Your email address will not be published. Required fields are marked *