‘Justify it through data’: How brands can work with esports

By:  Kayleigh Barber

The esports industry is projected to surpass $1 billion in revenue this year, yet those who aren’t directly playing or working in the community can barely explain what esports is. You might have heard of Twitch — an interactive livestreaming platform that lets gamers film themselves and their screens while they play video games — or maybe you flipped past the televised “League of Legends Championship Series.” Otherwise, the industry skews young, and if you’re not a gamer, you’re likely unaware of just how expansive it is. 

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