Can supporting esports communities deliver returns for publishers?

By: Rebekah Valentine

It’s broadly agreed upon by publishers, said Hi-Rez Studios COO Todd Harris, that supporting the esports communities that spring up around their games is a net good for game longevity and health.

“But when you get down to spreadsheets, can you convince the CFO that it’s also worth investing in esports if you’re a publisher?”

That’s the question Harris and Hi-Rez wanted to answer when they partnered with Emory Research Center around two years ago for a study in how watching Smite esports was impacting the way players engaged with the game itself. In an onstage interview at Esports BAR Miami, Harris shared some of the results of that study, and went into even more detail in an interview with GamesIndustry.biz following the talk.

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