Raleigh Rallies ‘Round Rainbow Six Tournament, Sees Economic Boost As Cities, Schools Jump On Esports

By: David Bloom

The world of sports is becoming an economic driver even for smaller cities and universities now jumping into the burgeoning industry.

Officials with the city of Raleigh, N.C., are touting the outsized economic impact of the Raleigh Major, a recent tournament the city hosted for long-time esports league ESL and publisher Ubisoft’s latest flavor of its first-person-shooter franchise Rainbow Six. The city and its tourism board worked with consulting company Big Block to evaluate facilities, get a crash course on the business of esports and better prepare for the particular needs of an esports event. The tournament was held over a week in mid-August at the Raleigh Convention Center.

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