NBA star Tony Parker has been named Ambassador for the Game Shaker Awards, a centerpiece event at Esports BAR Cannes.
Parker, who is best known for his time playing for the San Antonio Spurs, will be presented as Ambassador at the Game Shakers ceremony in Cannes, France on February 11, 2020.
The honour is given each year to an individual or company that has helped to raise awareness of the esports industry, particularly within the wider world of sports. Last year, the Game Shakers Ambassador was the Formula One driver Jean Alesi.
This year saw the opening of the Tony Parker Adéquat Academy in Lyon, which is focused on providing educational and employment opportunities to young people.