ESPORTS NEWS

Infront and Freaks 4U Gaming Sign Strategic Partnership for Valorant Platform Agent’s Range

Infront and Freaks 4U Gaming Sign Strategic Partnership for Valorant Platform Agent’s Range

Freaks 4U Gaming signs strategic partnership with Infront, a Wanda Sports Group company, for Agent’s Range, the new platform for German-speaking fans around the top esports shooter title VALORANT.

The new community will feature high quality editorial and video content and host various tournaments throughout the year. The partnership between Freaks 4U Gaming and Infront focusses on the commercialisation of the platform through upcoming tournaments and broadcasts.

VALORANT is a tactical free-to-play shooting game for PC and is one of the most-popular esports titles on Twitch with 81% of players falling into the 18-34 demographic.

Freaks 4U Gaming has already successfully published esports platforms including 99Damage for Counter-Strike: Global Offensive and Summoner’s Inn for League of Legends, both the largest gaming and esports communities in the German-speaking market for their respective games.

As part of the launch Agent’s Range will host its first tournament, “Kingdom Calling”, on 6 November 2020 live on its Twitch (https://www.twitch.tv/agentsrange) channel. Samsung, AMD and Red Bull will sponsor the first tournament which will feature several well-known teams and influencers. It will be followed by additional community tournaments in December 2020.

Agent’s Range will also serve as the official and exclusive German broadcast partner for “First Strike 2020”, the first VALORANT esports tournament hosted by the game’s developer Riot Games. From 6-8 November Agent’s Range will also broadcast esports event organiser BLAST’s VALORANT tournament with German commentary and analysis.

The strategic partnership between Infront and Freaks 4U Gaming ensures perfect integration for advertisers, sponsors and partners to join Agent’s Range as it aims to become the largest and most significant VALORANT esports platform in Austria, Germany and Switzerland.

Marco Niemann, Freaks 4U Gaming’s Vice President Commercial, said: “With Agent’s Range we are going to build the go-to-platform for VALORANT fans in Austria, Germany and Switzerland, offering brands a unique opportunity to get involved in one of the most hyped games in esports in recent years. With Infront we have found the perfect partner to commercialise our vision and look forward to creating high-quality and beneficial brand integrations for our partners.”

André Fläckel, Infront’s Head of Gaming & Esports, said: “Joining forces with Freaks 4U Gaming is the next logical step to accelerate our ambitions in esports. The interest in VALORANT is rapidly increasing, both from a player and viewership perspective. Building Agent’s Range together with Freaks 4U Gaming from scratch is a huge opportunity and will open various fantastic avenues for Infront and its clients. Welcoming partners like Samsung, Red Bull and AMD as part of our launch tournament is even more exciting and shows we are heading in the right direction.”

Marco Sautner, Managing Director, Infront Germany, said: “We are thrilled to be involved with an uprising esports title VALORANT alongside Freaks 4U Gaming, a trusted partner in the esports industry. We see a strong appetite from brands for esports and the need to educate brands to find the right platforms for their needs is still evident. It is our goal to provide sponsors with high-quality advertising opportunities in esports.”

More esports business and marketing content:

About Infront

Connecting fans and consumers to the greatest sports events, Infront, a Wanda Sports Group company, offers everything an event or commercial partner needs to be successful. With a team of over 1,000 experts working from 45 offices across more than 16 countries around the world, Infront is equipped to tackle any challenge – be it innovative digital solutions, world-class event operations, international media rights distribution, sponsorship sales and activations or cutting-edge media production. Headquartered in Switzerland, Infront is passionate and #AllAboutSports. @infrontsports www.infront.sport.

(Image) Source: Press release

Published at Sat, 07 Nov 2020 11:58:20 +0000

EPIC League and Parimatch announce esports betting partnership

EPIC League and Parimatch announce esports betting partnership

Parimatch Sports Betting Company has been announced as the official Dota 2 EPIC League betting partner.

The event will take place between 29th October and 13th December, with one Division in Europe with a prize pool of $500,000 (£374,065) and one in the CIS field with $50,000 (£37,357). The brand Parimatch will be incorporated in the EPIC League’s Russian broadcasts seen by the RuHub Studio.

On the collaboration, Stepan Shulga, Chief Esports Manager of Parimatch, confirmed that: “The second season of the EPIC League promises to be the hottest event of the year. Perhaps the legendary Virtus.pro players under a different tag will be able to meet with the updated roster. A new era of NAVI is finally dawning. We are glad to cooperate with RuHub again at such an amazing tournament and are already preparing some pleasant surprises for the audience.”

“In the years of our cooperation, Parimatch has shown itself to be one of the most reliable partners. Sergey Barkhudarian, Commercial Manager of ESforce Holding, the parent company Epic Esport Events, that organises the EPIC League, added. We are delighted to partner with an enterprise that is seriously involved in developing sports — and the rich history of our joint activities shows that. We trust that a fresh and exciting new page in this story will open the second season of the EPIC League.

The agreement strengthens the already impressive list of Parimatch collaborations like Everton, Juventus and Shakhtar Donetsk, Fnatic and Virtus.pro and Ze eSports.

Published at Tue, 10 Nov 2020 16:56:50 +0000

Enthusiast Gaming applies for listing on NASDAQ

Enthusiast Gaming applies for listing on NASDAQ

Canadian gaming and esports enterprise Enthusiast Gaming has applied for and is in the process of preparing for a listing of its common shares on the NASDAQ Capital Market.

The company expects the listing to facilitate further expansion and growth across its ventures in esports, digital media and gaming events. 

Enthusiast Gaming
Image credit: Enthusiast Gaming

RELATED: Luminosity Gaming parent company enters multi-year deal with G FUEL

Enthusiast Gaming management anticipates the NASDAQ listing will increase company visibility, broaden its investor base and in particular, attract key investment from institutional and retail investors.

Additionally, it will assist in growing the company’s presence in the U.S., developing new partnership, sales, and M&A opportunities, raising the company’s profile and ultimately enhancing shareholder value.

RELATED: Luminosity Gaming hits jackpot with PartyCasino.Fun partnership

Adrian Montgomery, CEO of Enthusiast Gaming commented, “we continue to see strong interest from investors both in the U.S. and internationally. A U.S. listing has been on our radar as one of the many strategies to execute as part of our business plan.

“On the back of the transformative acquisition of Omnia Media in Q3, the timing is right to proceed with a listing. The U.S. is the largest capital market in the world and our most prominent territory in terms of both the Company’s audience and revenue. A NASDAQ listing is a natural next step for the company.”

The company’s portfolio currently includes esports organisation Luminosity Gaming and the associated teams under the Luminosity umbrella, such as the Call of Duty League outfit Seattle Surge and Overwatch League side Vancouver Titans.

Owned media assets include the aforementioned Omnia Media as well as Destructoid and The Escapist. Enthusiast Gaming also owns and runs Canada’s largest gaming expo, Enthusiast Gaming Live Expo (EGLX) and Pocket Gamer Connects, Europe’s largest mobile gaming event. 

Esports Insider says: Listing on the NASDAQ can potentially open a lot of doors for Enthusiast Gaming, who already have a broad range of assets they’re working with. With their fingers firmly in a few pies, access to more capital, in particular, can facilitate the improvement and growth of some proven ventures, or expansion into new fields. 

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Published at Tue, 10 Nov 2020 05:18:47 +0000

Godsent To Replace KRYSTAL; Beckham’s Guild Esports to Enter CSGO

Godsent To Replace KRYSTAL; Beckham’s Guild Esports to Enter CSGO

Godsent is looking to replace its in-game leader Kevin “⁠kRYSTAL⁠” Amend with former c0ntact member Luka “⁠emi⁠” Vuković, according to an HLTV.org report. 

Nearly a year after joining Godsent as part of the former SMASH roster, Godsent’s in-game leader, KRYSTAL might soon be searching for a new organization according to the latest reports. The 27-year-old German player has not had the best results lately. Averaging 0.82 over the past three months and with just 0.42 kills per round, KRYSTAL has had a string of poor performances. 

Despite his poor performances, the player has been instrumental in helping Godsent to rise to the top fifteen rank. To elevate itself to the next level, however, Godsent required a roster change and it seems KRYSTAL might be on his way out. 

Emi to Replace KRYSTAL

Image Credit: DreamHack.

Former C0ntact rifler, emi might be on course to replace KRYSTAL on the Godsent roster. Emi has been without a team for the past few months and has been actively looking to join a new roster as the in-game leader. 

There has been a lot of speculation about the future of Godsent’s roster. Last month, DBLTAP reported Godsent might transfer its CS:GO lineup to FunPlus Phoenix. FunPlus Phoenix has been on the lookout for a new CS:GO roster after failing to find a stable CS:GO roster. 

CS:GO fans can watch Godsent in action at the BLAST Premier Showdown that starts on November 24. The team will also play in DreamHack Masters Winter that kicks off on November 30. 

Guild Esports Signs Thorin as Consultant for CS:GO Entry

David Beckham’s widely publicized Guild Esports is ready to enter CS:GO. The esports organization, listed on the London Stock Exchange (LSE) is valued at 40 million pounds ($52 million). The organization’s high valuation is despite any esports history and achievements in the industry, a worrying sign for an empty esports shell. 

“I will help Guild develop their model for building the team and advise on players and staff I think appropriate to aid them in establishing themselves as a significant force in this part of the industry,” Thorin said to explain what his role as a consultant will entail.

Guild esports has teams in Rocket League and FIFA, the organization picked up these rosters after its investment rounds. 

It will be interesting to see how Guild Esports can find its foothold in the industry. The company’s high valuation was heavily criticized for the lack of any esports history, investments or teams. Football superstar David Beckham has an investment in Guild Esports. Guild Esports will pay Beckham $20 million over the next five years to license his name and image rights according to a report by Esportsobserver. Guild Esports has heavily promoted Beckham’s investment in the lead up to its London Stock Exchange IPO.

Published at Fri, 06 Nov 2020 04:33:18 +0000

Lando Norris launches esports team

Lando Norris launches esports team

Lando Norris, a British Formula One driver, started the team for esports and content development.

Team Quadrant, which launched on 6 November, is said to concentrate on gaming, competition, and the development of content.

The driver currently racing for McLaren has amassed more than 600,000 Twitch followers, partially because of the delayed start of the 2020 F1 season.

“Quadrant is something I have long wanted to do,” Norris said to BBC Sport. “While racing will be a priority and a bigger passion than nearly any other sport, Quadrant will hopefully spread to several other sporting and gaming categories,” he added.

Alongside Norris, Aarav Amin, and Steve “Super GT” Alvarez Brown, creators of sim content, along with Niran “FNG” Yesufu, and “RiaBish” creators of gaming content, have joined the Quadrant team.

After the French pilot Romain Grojean launches R8 G eSports, a sim racing team that competes on different platforms, Norris becomes the second F1 driver to join the sports arena.

The company would first concentrate on the development of content and the growth of its online presence before it focuses on esports.

Published at Sat, 07 Nov 2020 18:04:46 +0000

Ferrari’s Hublot Esports Series gears up for finale

Ferrari’s Hublot Esports Series gears up for finale

This weekend, Ferrari’s F1 esports exhibition, which honors the winner with a spot in the team, concludes the grand finale of the Ferrari Driver Academy (FDA) Hublot Esports Series.

The event starts today – and finishes Saturday – in its penultimate step and will feature 24 racers, 12 amateur and 12 professional. As stated, for the next season of the F1 Esports Series, the winner will secure a place on the Ferrari Driver Academy beginning in 2021.

The event was funded by a number of partners including Hublot. The watchmaker has been the official Ferrari partner outside sports since 2011. Ferrari also attracted Thrustmaster as its technical partner for the case, the gaming peripherals manufacturer.

In the limited edition of the carmaker, F1 Ferrari athlete Charles Leclerc and Ferrari-produced Gaming headsets are showcased on its website as blue-light safety Ray-Ban glasses for gamers. However, it will also ultimately boost his own sports team and grow the sim racing competitive environment. The event highlights the Ferrari approach to using esports as a technique to maximize his passion for the younger audience.

F1, which was instigated by the COVID-19 lockdown, was reinforced by an appearance on national television before this year. As a result, a total of 30 million viewers on TV and digital media channels participated in virtual Grand Prix events — while average minute viewing figures are difficult to access for streams of sites, making it difficult to assess the real longevity of the sports compared to other sports games.

A combination of COVID-19 lockdown and the participation of professional athletes in streaming platforms, including racers Charles Leclerc and Lando Norris and the British cricketmaker Ben Stokes, triggered much of F1’s impressive viewing in 2020.

The final of the event will start at 19:00 GMT today. Official Twitch, Facebook, and YouTube channels from Ferrari allow visitors to watch the event live. You can find all the connections here.

Published at Fri, 06 Nov 2020 21:12:46 +0000

Agent’s Range launched by Freaks 4U Gaming and Infront

Agent’s Range launched by Freaks 4U Gaming and Infront

German production company Freaks 4U Gaming has partnered with marketing, media and production agency Infront to launch Agent’s Range.

A platform for the German-speaking VALORANT community, Agent’s Range will cover the latest game news, produce content and broadcast tournaments in the region, including the very first Kingdom Calling competition.

Agents Range
Image credit: Agent’s Range Twitter

RELATED: Shikenso Analytics to analyse Freaks 4U Gaming’s Prime League

The new platform and community-building initiative will focus on high-quality editorial and video content, as well as serving as a tournament organiser with a dedicated German-speaking broadcast on Twitch.

Agent’s Range’s first tournament, Kingdom Calling, will run on November 6 and has already snagged sponsors including SamsungRed Bull and AMD. The tournament will feature influencers and prominent VALORANT teams in the region including Wave Esports and eXiLe Esports.

The budding hub for German-speaking VALORANT will also cover BLAST‘s upcoming tournament from November 6-8, Spike Nation, offering German commentary and analysis. Additionally, Agent’s Range will also serve as the official and exclusive German broadcast partner for Riot Games‘ officially sanctioned First Strike Finals in December.

Marco Niemann, Freaks 4U Gaming’s Vice President – Commercial is keen to kick off the new platform, commenting that “with Agent’s Range we are going to build the go-to-platform for VALORANT fans in Austria, Germany and Switzerland, offering brands a unique opportunity to get involved in one of the most hyped games in esports in recent years. With Infront we have found the perfect partner to commercialise our vision and look forward to creating high-quality and beneficial brand integrations for our partners.”

RELATED: Riot Games reveals debut self-ran VALORANT event, First Strike

Infront’s Head of Gaming & Esports, André Fläckel noted that “Joining forces with Freaks 4U Gaming is the next logical step to accelerate our ambitions in esports. The interest in VALORANT is rapidly increasing, both from a player and viewership perspective.

“Building Agent’s Range together with Freaks 4U Gaming from scratch is a huge opportunity and will open various fantastic avenues for Infront and its clients. Welcoming partners like Samsung, Red Bull and AMD as part of our launch tournament is even more exciting and shows we are heading in the right direction.”

Marco Sautner, Managing Director of Infront Germany, is similarly excited about what the new venture holds, “we are thrilled to be involved with an uprising esports title VALORANT alongside Freaks 4U Gaming, a trusted partner in the esports industry. We see a strong appetite from brands for esports and the need to educate brands to find the right platforms for their needs is still evident. It is our goal to provide sponsors with high-quality advertising opportunities in esports.”

Esports Insider says: The fact that Agent’s Range has already secured the German-language broadcast rights for both BLAST and Riot’s official tournament is a good sign for the platform’s longevity. Dedicated, localised content and broadcasts in languages other than English is always a good thing. It better caters to local audience tastes and frames of reference and helps build and reflect the rich tapestry of people, places and cultures of the global esports audience. 

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Published at Thu, 05 Nov 2020 02:52:31 +0000

G2 Esports secures three licensees following Brandgenuity partnership

G2 Esports secures three licensees following Brandgenuity partnership

Following on from its partnership with brand licensing agency Brandgenuity in May, G2 Esports has secured three licensees to boost the organisation’s apparel, collectibles and publishing divisions.

The three companies, Difuzed, The Koyo Store, and Merch Management, are expected to enhance the organisation’s merchandise through the creation and sale of new products which integrate G2’s branding.

Photo credit: G2 Esports

RELATED: G2 Esports extends partnership with AORUS for fourth year

Commenting on the announcement, Carlos Rodrigues, CEO & Founder, G2 Esports said: “No other esports organization is currently set up to take advantage of the power of their brands like G2 is right now. With the addition of these three licensing partners, G2 will be in prime position to create some amazing collaborations for our fans to enjoy.”

As a result of the agreement, Apparel company Difuzed will provide multiple drops of streetwear clothing, with the merchandise being made available on G2’s new eCommerce store. 

Meanwhile, The Koyo Store will create a range of collectible logo and player cards, pins, keychains and coins for fans. These collectibles will feature some of the organisation’s esports professionals along with the G2 Samurai mascot. Unlike the Difuzed agreement, the merchandise will be available on The Koyo Store website along with some stores in Europe, North America and Australia.

Finally, Merch Management’s partnership with G2 sees the firm produce a print-on-demand apparel range for Merch by Amazon. The deal further extends the esports organisations apparel range by being made available on one of the UK’s biggest fashion retailers.

In addition, G2 will also have the chance to offer themed notepads, colouring books, journals and sketchbooks. The company’s Amazon product will be available to purchase in the UK, US, Germany, France, Italy, Canada and Spain.

RELATED: G2 Esports names Domino’s Pizza quick service restaurant partner

Teri Niadna, Managing Director, Brandgenuity Europe added: “We are thrilled to be launching our program with these three partners, who will bring their expertise, unique design language and distribution to bear.

“This brand has everything we look for to build a great licensing program: double-digit growth trajectory, a distinctive personality and truly passionate fans.”

Esports Insider says: Despite G2 and Brandgenuity’s partnership only commencing earlier this year the esports organisation already has three licensees signed off. With the addition of Difuzed, The Koyo Store, and Merch Management, G2 will be hoping to continue strengthening its merchandise and apparel division, particularly in regards to expanding its global reach and providing unique products.

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Published at Tue, 03 Nov 2020 18:11:55 +0000