Take a look at Nike’s first esports jerseys

By Nick Summers@nisummers

At last, Nike has revealed its first professional jerseys for the LPL (League of Legends Pro League) in China. The shirts were unveiled on the last day of the LPL Summer Gauntlet, a post-season competition that decides which team will take China’s third and final spot at the World Championship next month. FunPlus Phoenix (FPX), Royal Never Give Up (RNG) and reigning champion Invictus Gaming (IG) will wear their uniforms first while competing for the world title in Paris. All 16 LPL teams will then wear their jerseys from the start of the Spring Split next year.

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August Esports Investments Recap: Allied Esports Entertainment Business Combination Finalized, STILL8 Raised Funds to Scale

August saw a number of strategic investments in the esports industry. Five teams raised additional funds to scale their businesses including STILL8’s $4.5M USD investment and former NBA player Kevin Garnett backing Triumph Esports. Allied Esports Entertainment finally closed the business combination first announced in December 2018. BITKRAFT Esports Ventures led two more investment rounds to get their esports investment count up to seven for the year so far. Millennial Esports cemented its global restructure and refocus on esports racing by acquiring motorsport simulator manufacturer Allinsports and raising investments from former Formula 1 drivers.

During the month of August, The Esports Observer tracked $35.25M in disclosed investments excluding the business combination of Allied Esports Entertainment. Financial terms were not disclosed for all deals highlighted in this article.

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ONE Street Fighter Tokyo Challenge to feature strongest Asian Street Fighter V: AE Pros

ABS-CBN Sports

“The ONE Esports team is excited to partner with Capcom to launch the first ONE Street Fighter Tokyo Challenge. The tournament will showcase the world’s best pro and amateur players, who will compete in an exciting team format. It promises to be an amazing experience for fans and players.” – ONE ESports CEO Carlos Alimurung

SINGAPORE – A subsidiary of the largest global sports media property in Asian history, ONE Championship™ (ONE), ONE Esports’ upcoming ONE Street Fighter Tokyo Challenge seeks the best Street Fighter players to test their skills against pro players. This tournament is fully supported by Capcom.

Taking place at the Bellesalle Shibuya Garden on October 6, 2019, the ONE Street Fighter Tokyo Challenge will see two winners of the Open Community Tournament team up with Capcom Pro Tour Super Premier winner Bonchan to take on three other teams consisting of nine of Asia’s strongest Street Fighter V: Arcade Edition pros for a share of the ¥2,000,000 (US$20,000) prize pool. Entry to the tournament is free and you can sign up here: https://oneesports.gg/maff-streetfighter

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Activision Blizzard Esports League Tries a Nielsen Metric to Take on Traditional Sports

By Sahil Patel

Activision Blizzard Inc. ’s esports league, the Overwatch League, is using a longtime TV measurement yardstick to make it easier for advertisers to consider its programming alongside traditional sports on broadcast and cable.

The league pits teams against each other in the Activision Blizzard videogame “Overwatch” during a recurring regular season that is modeled on traditional pro sports, with competitions viewable online and on TV around the world. The overall prize pool for the 2019 season is $5 million.

The Overwatch League in February began releasing Nielsen viewership reports on the average number of people who watch any minute of a league event, among other Nielsen-backed numbers.

This average-minute audience, or AMA, number has long been used by traditional sports leagues and broadcasters to show the reach of live sports across a full broadcast.

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Gaming streamer Mangobells happy about rise of girl power in Esports


TASKUS PH resident streamer Mangobellls lives for the challenge of breaking the stereotypes in the Esports industry, choosing to rise above the societal norms to pursue her passion.

“As women in the field of e-sports, what we should do is rise above,” Mangobellls said during the U do U x Neutral Grounds Tekken Night recently. “I’ve seen women beat guys.”

Females in the industry may not be as common as men, but she is all for building a community with like-minded people, enthusiastic about Esports.

“I’d like to think of my streams as a place where people can drop by, hangout, unwind, chill and make friends,” she explained.

Playing and streaming multiple genres five days a week, Mangobellls sustains her needs by making the most out of the thriving industry, encouraging others to do the same.

“I actually make a living out of gaming. I never imagined this would be possible, but here I am,” she said. “There is an unquestionable potential in the industry and it’s opening a lot of opportunities for people.”

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Esports Entrepreneur Danny Martin Hopes His Platform Will Open New Doors for Dallas Gamers


Every morning during high school, esports entrepreneur Danny Martin spent hours running on sun-baked synthetic rubber. As a track athlete and Dallas native, Martin was indoctrinated into a world where athletics was an avenue to personal fame and fortune.

“Sports is in our genes in Dallas,” he says. “When you have nothing, a shot at something can be everything.”

Martin trudged to the track, blinked through the sting of sweat piercing his eyes and worked to perfect his craft. The long hours paid off. Eventually, the University of Texas at San Antonio knocked on his family’s door, offering a track scholarship providing the vital funds that Martin needed to get out of Lancaster.

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Mobile esports games earned $15.3 billion in 2018

By Kayleigh Partleton

Last year mobile esports games grossed $15.3 billion, according to a report from Niko Partners.

China alone was said to have generated $5.6 billion, while a further $450 million came from Greater Southeast Asia. Esports titles on PC grossed a total of $16.1 billion, 40 per cent of which was earned in China.

More than 2.53 billion people choose to play all games on mobile devices, while PC and console have one billion and 500 million users respectively worldwide.

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The soul of the game: Inside the wild world of esports at the DCU Center

By Bill Shaner

I awoke on Friday in clothes from the night before and cracked a Reign energy drink. I put water on for a Nissan instant noodle and downloaded Twitch, a popular video game streaming app, to my phone. The annual Shine Super Smash Bros. Competition was at the DCU Convention Center for the first time. Unsure what to expect, I loaded my bag with the essentials — laptop, camera, notepad, corn chips — and I readied myself to walk for the first time into the wild world of competitive esports.

Upon entering the conference center, the scene looked not unlike a comic con. There were vendor booths and games and people milling around. Some held posters of scantily clad anime girls, superhero and game culture swag was abundant, and some came in costume. Notably, a team of four players seemed to go the entire day in banana suits. But beyond the small vendor section in the entryway, the conference center opened up to what, for many, may seem a totally alien world. But for those involved in the world of esports, this is the familiar field of play.

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